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Elon Musk Is Not the Only One Capitalizing On the Cybertruck’s Popularity.

Elon Musk says no less than 200,000 Tesla followers have put down $100 refundable deposits to preorder the corporate’s outlandish new Cybertruck. That $20 million represents a much-needed cash boost for Tesla because it gears up for manufacturing on the truck and other car models it’s promised, consumers. Musk isn’t the only one making an attempt to make a buck off of the Blade Runner–inspired Cybertruck’s virality. Amazon, Etsy, and different sites have flooded in current days with Cybertruck-associated merchandise, from Cybertruck smartphone grips to “I need a Cybertruck” T-shirts. One Amazon seller has named their store merely “Cybertruck.”

The swag is part of a bigger e-commerce market that cashes in on internet culture, with individuals promoting the whole lot from hoodies and mugs to sweatpants, all that includes the most recent memes. As CNBC reported earlier this month, some merchants are turning to TikTok to seek out contemporary memes they will monetize, whether or not that’s OK Boomer–model generational warfare or Jeffrey Epstein–related conspiracies. Sellers must work increasingly quickly to place merchandise up for sale, as news cycles have grown shorter, and competitors between merchants have ratcheted up.

Many merchants depend on third-party companies to print and ship their designs on demand, like TeeSpring, Spreadshirt, Redbubble, Zazzle, and CafePress. Amazon additionally has its own service, Merch, by Amazon; however, sellers must submit an application and wait to be approved to make use of it. The providers permit individuals to make a profit with none upfront funding or stock of their possession. To market their merch, sellers usually target individuals with ads on Facebook, Instagram, and even Reddit.

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