Tinder parent firm Match Group has become the most recent high-profile software maker to stiff Google on its 30 % charge for all Android transactions through the Play Store. To avoid paying the corporate on in-app purchases of subscriptions to services like Tinder Gold and Tinder Plus, Match Group will now encourage customers to enter credit card details straight into Tinder’s systems, according to Bloomberg, citing a new analysis by Macquarie analyst Ben Schachter.
The move is much like one made by famous video game developer Epic Games, which last year launched the Android version of battle royale hit Fortnite via its downloadable launcher to avoid the 30 % cut. Notably, Tinder is Match Group’s most profitable entity, and between its subscription services and different in-app purchase options like paying for the ability to know when someone has read your message, the software is usually one of the highest-grossing free apps on both iOS and Android.
“At Match Group, we continually test new updates and features to offer convenience, control, and option to our customers,” says Match Group spokesperson Justine Sacco in an announcement given to Bloomberg. “We’ll always try to present options that benefit their experience and offering cost options is one example of this.” After inputting your credit card into Tinder’s system, the app supposedly defaults to that payment method for any in-app purchase in the future, permitting Tinder to bypass the cut indefinitely. Google was not available for comment.