Netflix Is Launching Mobile-Only Version

Netflix Is Launching Mobile-Only Version

Netflix has announced trials of a lower-cost streaming plan, priced at around $4 monthly — which will allow you to watch only on mobile devices.

The mobile-only tests are operating in select nations, including Malaysia, Netflix mentioned, and will not become widely available. The trials are geared toward appealing to smartphone-centric customers in Asia and priced to be competitive with other streaming-video options.

The first confirmed test is in Malaysia, as reported. In that country, the mobile-only tier — which is proscribed to standard-definition video — is priced at 17 ringgits monthly, or around $4. That’s roughly half the price of Netflix’s current entry-level Basic package, at RM33 ($7.90) monthly, and 60% cheaper than the Standard two-stream HD plan at RM42 ($10).

Netflix last month introduced that it was going to experiment with lower-cost pricing models in international markets, together with India. Those will probably be priced “below our current lowest tier,” chief product officer Greg Peters stated on the corporate’s Q3 earnings interview last month. “We’ll see how that does when it comes to having the ability to speed up our progress and get more entry.”

Aside from Malaysia and India, Netflix declined to identify the nations where it’s planning to test the mobile-only plan. An organization rep noted that Netflix routinely tests different ideas, which sometimes never become generally available.

“We’re all the time looking for ways to make Netflix more enjoyable and more accessible to folks all over the world,” a Netflix spokesman mentioned in a statement to Variety. “In this case, we’re testing to understand consumer interest in a mobile-only plan in some nations.”

Maryann Lucas

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